An Apple exec talks about iPod integration in cars, and why Apple wants integration instead of add on stuff.

Borchers explained how Apple wants to steer consumers away from the inelegant mess of cassette adaptors and wires, which is currently the most popular way to rig an iPod into your car stereo. Apple itself has no interest in producing a car stereo, says Borchers, but is working with third parties to improve iPod integration in new cars.

I have such an inelegant mess, a Griffin iPod Cassette Adapter (with an dock connector instead of a mini plug). I looked at new stereos with iPod integration, I wasn't that impressed.

Not only could I not find one with a bluetooth interface (that was only a few hundred dollars) but the interfaces suck too. I think I will hold off for a while until something really good comes out.