Apple product delays seem to be a bit better nowadays, with Intel providing the chips. But this is still annoying.

"Wrapping up Apple TV is taking a few weeks longer than we projected, and we now expect to begin shipments mid-March," spokeswoman Lynn Fox said by email.

My order status still says Ships by: Feb 28, Delivers by: Mar 6. Perhaps they are trying to get these out for people who ordered them on the first day?

Update: Guess I was wrong. Got this email.

To Our Valued Apple Customer:

Thank you for ordering the new Apple TV, an easy to use and fun way to wirelessly play all your favorite iTunes content from your Mac or PC on your widescreen TV.

Wrapping up Apple TV is taking a few weeks longer than we projected, and we now expect to begin shipments in mid-March, not in February as originally anticipated.

You may check the status of your order any time by visiting our online order status website at http://www.apple.com/orderstatus.

A shipment notification, with tracking information, will be emailed to you as soon as your order is shipped. There is no need to contact us unless you choose to change or cancel your order.

We appreciate your business and thank you for shopping at the Apple Store!

Sincerely,
The Apple Store Team